About PRPL HRT MVMNT

Real People. Real Transformation.

The PRPL HRT MVMNT is a 501(c)(3) non-profit organization dedicated to supporting individuals in recovery, those living with limb loss, and the loved ones who walk that journey with them. Inspired by the legacy of WWII hero Elmer Vallie and the spirit of the PRPL HRT brand, our mission is to empower people to overcome adversity and reclaim their strength—mentally, physically, and emotionally.

Trevor and Garold together at Modern Skate and Surf in Royal Oak Michigan.

Our Roots

PRPL HRT MVMNT was founded by Garold Vallie to honor his grandfather, Elmer Vallie—a decorated WWII tank operator and Purple Heart recipient. Elmer’s courage and strength inspired Garold to build something greater than a brand: a movement rooted in real-life resilience.

Individuals in Recovery

Support for those overcoming substance abuse or alcohol dependency.

Limb Loss Survivors

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Loved Ones

Education and encouragement for those standing beside someone in recovery.

Real-world support from those who’ve walked the path—offering perspective, mentorship, and connection.

Outreach, education, and healing spaces to gather, grow, and recover together.

Access to trusted resources tailored to sobriety, mental health, and limb loss adjustment.

Pushing for visibility, equity, and change through storytelling and action.

Why PRPL HRT?

PRPL HRT is more than a name – it’s a mindset. Each letter stands for a value we live by:

Purpose
Resilience
Passion
Love
Hope
Recovery
Transformation

Join the Movement

Whether you’re in recovery, living with limb loss, supporting someone you love, or simply looking to help—we invite you to be part of something bigger.